Tourism Tasmania is varying its marketing focus from advertising Tasmania as a whole, to targeting exact features.Places like the Barnbougle Dunes golf course and the Bay of Fires on the east coastline, and the Bruny Island Cruise Company in the state's south, have been chosen for fresh print and online advertising in Australia's most famous magazines and newspapers.
Tourism Tasmania's chief executive Felicia Mariani says study shows people want to come to Tasmania but they are unsure about what to do while they arrive.
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